I create coherent and vivid brand identities that are deeply rooted in the core values of your company.
I love running brand workshops with clients when new positioning is needed. Working to identify the key market differentiators, brand values and attributes, buyer personas, and brand voice is great when I try to pull these items from the client. Its a great feeling to see when the client understand that these attribute start from within. From a brand audit, competitive analysis, workshop, and assessments, I craft a unique brand platform to lay the foundation for future communications both externally and internally.
Over the past years I have worked on and improved my process in order to facilitate succes. I work thoroughly and disciplined, making sure to create the most value in every single step of the process.