Pixel Instructional Video

Pixel Instructional Video

With Pixel by LabCorp, you call the shots. The finger-stick kit requires only a few drops of blood for testing and locks your sample safely into place for transport to our lab. Over the course of two intensive days, I had the privilege of directing and producing this essential guide to proper blood sampling techniques. From managing the crew to overseeing post-production, every aspect of this project was meticulously crafted to ensure clarity and effectiveness. Whether you're a healthcare professional or an individual seeking guidance, this video provides step-by-step instructions for a seamless blood collection process and mail-in to the laboratory.

Key Roles and Responsibilities

Strategy + Producer

Director

Editor + Motion

Creative Direction

Client Services

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I was lucky enough to work on the Twitter Media project during my time at MediaMonks. With this platform, Twitter wanted to create a place that helps Twitter users engage more with their audience through case studies, articles, and guides.